About Us

Philosophy

At Niche, we take the time to understand your situation, share our know-how and find the right solutions for your needs. We strive to make complicated insurance simple.

Our Story

Supporting the community and providing a social good have been the cornerstones of our founder, my step-father, Ron Cooke, since 1965. After having suffered a life-changing accident at the age of 16 which left him a quadriplegic, Ron built his business by providing security to others.

The world has changed since I joined the firm over 30 years ago however our fundamental values still hold true today. Technology has allowed us to expand on the notion of community and today, with more than four decades of experience in the industry we are taking insurance in a new direction that draws on its original essence. Back to where it all started, with the desire to help people worry less, live more, dream big and enjoy their community to the fullest.

Over the years, we have developed unparalleled expertise in specialised niche areas. We have listened carefully to what is important to you and we are committed to providing you with customized insurance solutions. We took the latest step in our evolution this spring as we became Niche Assurance.

The same dedicated team and the same values now with a company name that reflects the nature of our business. The insurance landscape is crowded, Niche Assurance is committed to helping clients navigate through the noise by providing personalised niche services and insurance coverage designed to fit their unique needs.

Mark Pediceli,
Owner of Niche Assurance

Carl Pedicelli

Risk Control Consultant

c.pedicelli@nicheassurance.ca
1-819-425-5811 #2250

Carl is truly passionate about risk prevention. He takes a proactive approach to preventing risk, believing that everyone is capable of reducing or eliminating risk; all they need is a helping hand. Drawing on many years of experience as an insurance broker, construction contractor, as well as time spent in the role of risk inspector and risk manager, Carl has all the necessary tools to identify and manage your risks.

When he is not at the office, Carl can be found pursuing an active lifestyle. He takes part in a range of outdoor activities and also helps and encourages others to participate in activities through his volunteer work within the community.

Caroline Blanchard

Marketing Coordinator

c.blanchard@nicheassurance.ca
1-844-425-5811 #2508

Caroline has been a key member of the Niche Assurance team in one capacity or another for the last 25 years. She obtained her personal-lines damage insurance broker’s license in order to better understand the complexities of insurance brokerage. With her specialist knowledge, she ensures that the right information is being shared in the right places. In her spare time, she is a keen provider of first aid, whether it’s on the slopes of Morin Heights, where she works as a ski patroller, or within her community, where she provides essential services as a first responder.

Jessie Rivest

Loss Prevention / Inspection / Claims Coordinator

j.rivest@nicheassurance.ca
1-844-425-5811 #2222

Jessie has been a specialist in Claims Management at Niche Assurance since 2014. She coordinates claims processes, communicating with all parties involved in order to eliminate as many discrepancies as possible. She is fully invested in the mission of the company and she is highly dedicated to her clients.

Outside of the office, you’ll find Jessie participating in sports either with her colleagues or with her sons, participating in a meditation session, or taking part in a fundraiser.

Jonathan Dubé

Commercial Damage Insurance Broker

j.dube@nicheassurance.ca
1-819-425-5811 #3223

Jonathan is back at Niche Insurance as a Commercial Damage Insurance broker. His expertise is mainly the insurance of contractors, construction sites of all kinds, of civil liability, wrap-ups, and bonds. Jonathan is also passionate about camping and hiking.

Linda Bilodeau

Commercial and Personal-lines Underwriter

l.bilodeau@nicheassurance.ca
1-844-425-5811 #2230

Linda began her career with the firm in a technical support role back in 2010. Over the years, her experience and her excellent understanding of the issues affecting the insurance market and the wording of contracts enabled Linda to succeed in her current position. As the manager of the firm’s underwriting department, she ensures that the insurance policies underwritten by Niche Assurance meet insurer’s standards and that they meet the needs of clients.

When she’s not at work, she loves spending time encouraging, and supporting her two teenage children, acting as mom’s taxi, and helping them to prepare to fly the nest.

Marie-Blanche Shaw

Administrative Support and Collection

mb.shaw@nicheassurance.ca
1-819-425-5811 #2501

Marie-Blanche began her career at Niche Assurance as an administrative assistant back in 2010. She subsequently obtained her Personal-lines damage insurance broker license to enable her to respond more effectively to clients’ needs. These days, Marie-Blanche manages the administrative aspects of the Personal-lines department and she is also responsible for collection. Customer service is a priority for her. As the youngest of a large family, going out for dinner and spending quality time with friends and loved ones is very important to her. Marie-Blanche is an experienced kayaker and hiker. She is also a very active volunteer. She especially enjoys raising money for charitable causes.

Stéphane Lussier

IT Technician

s.lussier@nicheassurance.ca
1-844-425-5811 #2255

Stéphane joined the Niche Assurance team in 2015. He responds to all the firm’s technology needs and manages everything from networking and IP telephony to user support and the integration of new systems. He is particularly interested in sustainable energy and the world’s transition towards green technology in response to climate change. Stéphane is on the lookout for new technologies to facilitate this transition to full environmental sustainability. In his free time, Stéphane enjoys hiking and cycling.

Montcalm
6b rue Schippel
Montcalm (QC)
J0T 2V0

1-819-425-5811
1-844-425-5811